Making Social Media Work For Your Products And Services

Social media is ubiquitous in today’s culture. Regardless of that, many businesses have yet to jump on this online bandwagon. Here are several key tactics for social media marketing that will help your business excel.

Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust.

Put a Facebook share button at the top of your blog posts. Readers can quickly click and share the post with members of their network. The number of people that have access to your blog greatly increases, and this translates into more visitors who may utilize your services or buy your products.

To help a new business get accustomed to social media marketing, you should start out small. Starting out small will give you the opportunity to target the customers that are looking to purchase the products you sell. You don’t want to promote your site in too many places at first because you need to know what works and what does not.

Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets so they aren’t forgotten about by your followers.

Don’t get stuck in the past and let your competitors beat you with their social media marketing. You can have a successful marketing campaign by integrating social media networks with your regular advertising. Harness the benefits of social media!

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Exploring How To Improve Home Construction

Home Construction

Exploring How To Improve Home Construction is an excellent resource for high-performance building. The authors, industry experts Justin Wilson, Gord Cooke, Mark LaLiberte, and Andrew Oding, present best building practices with a deep understanding of house science.

It’s usually cheaper to add energy-efficient elements during construction than to retrofit them later on. Here are some tips and tricks to help you do just that!

1. Look for Energy-Efficient Elements

Saving energy is important for the environment, and it’s also a great way to save money. Home builders can increase the energy efficiency of a building by using certain elements and materials. For example, they can install windows that are oriented north and south to minimize direct sunlight in the summer. They can also use a programmable thermostat to control heating and cooling when the house is unoccupied.

Newer homes are more energy efficient than older ones, but even existing houses can be made more energy efficient with upgrades. Some of these improvements include insulation, high-efficiency appliances and light fixtures. You can also use a renewable energy source such as solar power to reduce your energy bills.

Recent technological advances in building components and construction techniques allow most modern energy-saving ideas to be seamlessly integrated into a new house design without compromising comfort, health or aesthetics. For example, you can use Fox Blocks insulated concrete forms to build a home that requires less energy to heat and cool.

2. Install Windows Facing North and South

The location of windows plays an important role in the aesthetics of a home. For new construction, it is best to orient your home to take advantage of scenic landscape views by maximizing the number of windows on the north and south sides of the building. However, if you install large numbers of south facing windows in your home it is important to manage the amount of heat they bring in during the summer. This is accomplished by using window coverings, planting deciduous trees that can cast shade, or installing awnings. The glare coming through these bare windows can also be disruptive and harsh light carries damaging UV rays that cause subtle fading of interior furnishings.

3. Install Insulation

Insulation is a key part of any home construction that can save energy by slowing and reducing heat transfer. It is much more cost-effective to install insulation at the time of construction than to add it after a house is completed.

Adding insulation to the attic, walls and floors of a home can make a huge difference in energy efficiency. It can help to lower utility bills, improve comfort and increase the effectiveness of a zoned HVAC system.

Many state and local building codes set minimum requirements for insulation. In addition to meeting those minimum standards, consider incorporating higher levels of insulation into the home for future energy savings. When working with insulation, remember to protect your skin, eyes and lungs by wearing long sleeves, pants, gloves, safety glasses and a respirator. Also, use advanced wall framing techniques to reduce thermal bridging and maximize the insulated wall area.